About Hyundai

Hyundai: Green Innovation

When Japan exited Korea after the Second World War, that's when Hyundai founder Chung Ju-yung entered the picture. As you know, Korea was under Japanese rule before the war ended. Naturally, Koreans didn't like it since Japan imposed a lot of restrictions on the nation, which limited its growth. The end of the war signaled Korea's liberation. It also opened the door for reconstruction and industrialization, which Chung Ju-yung was heavily involved in since Hyundai was initially an engineering and construction company. After attaining success due to several key projects, Chung expanded his business in 1967 by establishing the Hyundai Motor Company. Hyundai released its first car in the following year and the company has been manufacturing automobiles ever since.

Through key innovations, Hyundai has transformed itself from being known as a cheap automotive brand into one of the world's best automotive brands. Hyundai was even ranked second in initial automotive quality by a study conducted by J.D. Power and Associates in 2004. The company also belongs to the prestigious list of the top 100 most valuable brands in the world.

Hyundai's more notable innovations in the past few years involve of eco technology. As you're aware, the world is getting more and more environmentally conscious by the day, and Hyundai knows that it has to do its part in protecting the environment. Described below are some of Hyundai's green efforts.

One of Hyundai's main goals is to be able to produce cars that generate zero carbon dioxide. For the meantime, Hyundai offers a variety of fuel-efficient, hybrid, and electric vehicles. The Hyundai Elantra LPI Hybrid, the Hyundai Sonata Hybrid, and the Hyundai BlueOn are examples of those.

Aside from its goal of building zero emission automobiles, Hyundai also strives to produce vehicles that are as recyclable as possible. In fact, recycling is now part of the design process of Hyundai cars. The company continues to work not only on improving recyclable materials, but also on technology that makes recycling old car components more efficient. Needless to say, the brand has shied away from materials that are known to be dangerous to both the human health and the environment.